TwitNine

“Have you seen the Old Spice videos on YouTube?”

I think everyone with a computer and an internet connection has seen the manly Old Spice guy strutting his stuff and posting hilarious video responses to people’s Twitter questions.

According to reports around the web, Old Spice experienced a 30% increase in revenue. They are largely thanking their online marketing campaign for this increase.

It started with ads at the Superbowl, and then the ads hit YouTube and suddenly became viral in the blogosphere and on Twitter. One of @OldSpice’s Twitter followers even asked him to propose to his girlfriend for him, and sure enough, a few hours later, a video appeared on Old Spice’s YouTube channel.

So what actually happened here between Old Spice, YouTube and Twitter? Well, firstly, putting these videos on YouTube was an excellent move. They could easily have put them onto an Old Spice site, but going with YouTube helped make the videos more viral, as a lot of people visit YouTube and watch videos on a daily basis.

And the Q & A between Mr. Old Spice and Twitter, Facebook and Reddit allowed members of the public to as questions, which if are deemed worthy by the folks over at Old Spice, will be answered in the form of a video response.

This campaign was a great way to bring together all of the different social networking sites. And the video responses were addressed to celebrities, other corporations as well as members of the public.

In terms of sales, I can’t imagine that it did anything other than boost the sales of Old Spice products.

From the graph above from TwitterCounter.com, I think it’s pretty easy to guess when the Old Spice videos went viral. It’s incredible to see how the numbers have grown in just a few weeks. This Old Spice campaign is a great example of how social media works, and the possibilities that are there for companies that have a unique idea. I hope the guy that came up with this campaign gets a huge bonus!

Old Spice even made a video response to @Twitter which you can watch: here

Let us know what you thought of Old Spice’s online marketing campaign!

Social media success is all about participating your shoppers and followers through social networks in order to create quality traffic to your website. There are various in style social networks that should be taken into consideration when wondering your company’s social media optimization campaign. But today I can be discussing how your company website will be optimized through Twitter. Below you may find tips and suggestions to boost your Twitter Selling skills.

Twitter Marketing is kind of simple if you’re taking heed of some pointers. Respond to tweets concerning your complete name or company on a weekly if not daily basis. Your company should reply to tweets which embrace “@yourtwitterid” to voice appreciation, answer a question or concern. By doing this you are strategically attracting a lot of followers and making a lively conversation together with your consumers. You’ll simply analyze all the tweets created in reference to your corporation with tools obtainable on the Neoformix website and use it to speak productively along with your followers.

Incorporate you web site with Twitter. Include an easy to use “Follow me on Twitter” badge on your company website or blog. Additionally create positive you permit visitors the access to share no matter info they realize attention-grabbing on your web site through their Twitter accounts. If you have a blog build positive you have got included an Add Me or bookmark plugin that’s visible underneath every post. You’ll also promote your Twitter account by including it in your company email signature. There are a selection of plugins you’ll use like WiseStamp which automatically adds your social network data (as well as Twitter) as a half of your signature every time you compose an email.

Offer your followers a reason to check back with you often. Many corporations do that by tweeting about useful tips, data, asking questions or opinions, giving chances for followers to win some free merchandise, etc. Tweets like these help optimize your website as a result of you’re partaking your followers. Your tweets must be a hundred and forty characters or less. This will be tough if you are attempting to incorporate a website URL as a half of your tweet. During this situation you can use the Little URL website that “abbreviates” the URL you insert, thus you’ll be able to include the shortened url as a half of your tweet.

Don’t target simply building the number of people following you on Twitter. Try and attract followers who are relevant to your selling campaign. Do not follow everyone that follows you. You do not reply to each email that comes to your inbox does one? Several people follow you like how spam return to your email inbox. Follow the individuals who build sense to you and your effort to push your company brand name.

Do not be afraid to hunt Twitter Marketing help from a professional. Offshore SEO firms provide Twitter selling and different social media optimization services to assist your website gain credibility and attract quality traffic through social networks. Experienced professionals can advise your company and create the required changes on your website so you’ll be able to get the required results from your Net promoting campaign.