Somehow, social networking has turned into a “who-can-have-the-most-friends” contest. It started with MySpace. Some users would see someone with 15,000 followers and somehow feel that their 200 followers was completely worthless.
These sites, that were set up as social networking sites, suddenly became a popularity contest. The actual “networking” part has somehow got lost along the way.
Twitter gurus make the observation that the number of followers you have on Twitter correlates with the quality and value of information that you’re putting out there. For example, if you’re following 1,000 people and somehow 800 of those people follow you back, then it doesn’t really mean anything. But, if 800 people started following you of their own accord, while you are only following 100 people that you are interested in, then it shows that people are interested in you. People are following you because of what you have to offer – not because you followed them first.
I think the golden rule of successful Twitter networking is this: Only follow people who you find interesting and valuable – follow them if you would talk to them in real life.
You do not have to follow everyone that you come across!
Follow these guidelines before you click the “follow” button:
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Don’t follow out of sympathy. “Poor guy, has no description, no website, 4 tweets and is following 2,000 people. I’ll follow him back”. NO. Following someone because they followed you is very silly – especially if it’s someone with no picture, description, etc. I mean, seriously, what on earth has this person got to offer you? Look back to the golden rule: Only follow people back if you find them interesting.
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I would pay you for updates. Sometimes it’s good to consider whether or not you would pay to follow a person before you click the follow button. Would you pay $0.25 for their tweets? If so, then sure, go ahead and follow them. If you are following 10,000 people, then that’s $2,500. Somehow I doubt that you would be willing to fork out that amount of money to sort through people’s Tweets.
- Twitter spring cleaning. Sometimes it’s good to go through our contact lists and do a quick cull to remove the riff-raff. The first thing to do is turn off auto-follow. Then use Twitter Karma to clean up your contact list. This tool shows who you follow who is following you back. This is a great way to delete people that you followed hoping that they would follow you back – who never did. Twitoria is also a great tool as it shows you which of your contacts are inactive.
The moral of the story is to follow people who you would actually want to talk to in the real world. This way, you can use Twitter to really engage with your followers and learn about the people who you follow and who are following you. It’s one of the best ways to raise your quality and value on Twitter and to bring your own personality to the online world.



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