TwitNine

If individuals, community groups, and nonprofit groups, can use Twitter, businesses large and small can use it, too.Discount airline Jet-blue uses Twitter to advertise fare specials, put out weather alerts, and conduct customer service (http://twitter.com/JetBlue).

Coffee retailer Starbucks uses Twitter to connect with customers and spread company culture (http://twitter.com/Starbucks), as does online shoe retailer Zappos.com (http://twitter.com/zappos). Early on, computer manufacturer Dell started a Twitter account (http://twitter.com/DellOutlet) to promote special deals on returned equipment and has said that, as of December 2008, its Twitter account has generated over a million dollars in revenue. You can bet, Dell now has many more accounts Here:www.dell.com/twitter.

So why would a business want to establish a presence on Twitter?

1. To network with customers and see what they’re saying.
2. To answer questions.
3. To finely tool a company image.
4. To poll and pull in feedback.
5. To take advantage of an innovative form of 140-character advertising.

If you have a limited quantity of something to sell in a short amount of time, you can’t find a better channel than Twitter to make it known But none of these reasons really scratch the surface of why so many people use Twitter. Whether you want to use it for mostly personal or mostly business reasons, or even a blend of the two, you’ll find that your reasons for tweeting multiply over time while Twitter becomes more and more useful to you.

If you’re not sure where to begin, you’ll be glad to know that many professions are comparing notes about the best ways to use Twitter. For example,Exec Tweets (www.exectweets.com) shines the spotlight on executives who use Twitter.You can find dozens of industry-specific blog posts and guides on how to use Twitter most effectively. Laura’s company started one list of these guides here: http://pistachioconsulting.com/featured-articles/industry-guides.
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